Hey, I’m Sian!
I help health brands grow through copywriting and content marketing.
Let’s create authoritative, empathetic content that turns your audience into customers, your customers into repeat customers, and your repeat customers into fans.
Here’s where some of my work can be found.
Compelling, kind content that converts.
You’re an entrepreneur in the health space.
You got into this industry because you want to help people, and you know you need to market yourself in order to reach the people who need you.
But a lot of health-related marketing out there is kind of yuck:
Influencers who shame people for being ill.
Blog posts that fuel health-related anxiety instead of inspiring action.
Overpriced products that are marketed as a cure-all.
Shame is not an effective marketing strategy.
Sure, guilt might prompt someone to buy a dodgy “detox tea” or sign up for a workout program.
But ultimately, it doesn’t inspire audience trust. And audience trust is the basis of any sustainable health business.
If someone’s Googling their symptoms, they don’t need a sanctimonious lecture.
To reach more customers, you need to market yourself with heart.
That includes using words that inspire trust, not shame.
You don’t just need a writer — you need a writer who understands your industry, your products, and your competition.
You need a writer who comes from a place of empathy.
You need a writer who knows how to create compelling, kind content that converts.
The good news?
You’ve just found her.
Here are the services I offer.
B2C CONTENT MARKETING
Let’s show your audience you know what you’re talking about through informative blog posts, newsletters, eBooks, course content, and more.
EMAIL MARKETING STRATEGY & COPYWRITING
Email has a notoriously high return-on-investment — and it can be a make-or-break component of your marketing strategy.
WEBSITE COPY
Whether you’re a one-person therapy practice, a yoga studio, or a supplement brand, the text that appears on your website needs to communicate your values and trustworthiness.
BRAND VOICE + GUIDE CREATION
Just as picking a logo, fonts, and color scheme determines your brand’s visual appearance, your brand’s “voice” determines how you communicate.
Here’s who I am.
I research health trends just for fun, I read the package inserts in every drug I come across, and I fact-check every health article I read.
Why? Because health fascinates me. 🤓
Before specializing in content marketing, I worked as a journalist, contributing articles to dozens of well-known publications. I wrote about everything from friendships and technology to food and economic justice.
I started working with publications like Healthline, Psych Central, and HealthyWay, writing extensively about topics like mental wellness, reproductive health, nutrition, medical conditions, and more.
As my career progressed, I started taking on more and more content writing and copywriting clients: think therapy directories, telehealth companies, CBD brands, and doctors-turned-authors.
My clients genuinely wanted to make a difference in the world. And I became obsessed with helping them do that.
Let’s talk about how I can help you reach your goals.
Here’s who I serve.
✓
Healthcare professionals & practices
Whether you’re a practice of GPs or a clinical psychologist who wants to attract more clients, I’ve got you!
✓
Wellness product companies
I’ve worked with high-quality supplement companies, cannabis and CBD brands, health food stores, and more.
✓
Health coaches & exercise instructors
Your audience wants to know why they should trust you. Let’s show them what sets you apart!
✓
Health-focused publications & marketing agencies
Looking to add a health writer to your roster? I have experience writing for health outlets and marketing agencies.
Here are some of my stats.
10+
years as a professional writer
4100%
average ROI for retainer clients (6+ months)
32+
health brands assisted
5-star
rating on Fiverr (517 reviews)
Here’s what others say about me.
I don’t just pride myself on being a decent writer, but a good coworker. For me, this includes being easy to work with, organized, and friendly!
★★★★★
Working with Sian was somewhat of a pinch-me moment for me. I admired her work from afar for years (her LinkedIn posts are a testament unto themselves), until finally I had the opportunity to hire her for some freelance work at Bonsai Digital.
Initially, we assigned Sian a series of mailers for a difficult-to-please eLearning client. She knocked them out of the park on the first attempt, and she quickly became a go-to writer for both short-form copy and long-form content.
We received high praise from our clients for any work that came from Sian, particularly on website copy, mailers, and social media posts. She’s been present in person and online for client pitches, and I sincerely trust her ability to engage professionally with clients in addition to her content marketing expertise.
If you’re lucky enough to work with Sian, it’s very likely you’ll never want to stop! I only hope to get so lucky as to work with her again someday in the future.
Emma Hanley
Exited Founder of Bonsai Digital
★★★★★
Not only is Sian an absolute delight to work with (bringing intelligence, wit, organisation, and an all-round sparkling personality to the table), but she is also a unique blend of speed and excellence not often seen in writers. Sian is reliable and proactive, and her work rarely needs more than a light proofread. As a manager, working with Sian has made my day-to-day easier, as I know that whatever I give her will be delivered on time (if not early) and to an exceptional standard, with no hand-holding required.
Sian’s communication is clear, and she asks questions early if needed. She balances her workload effectively and pivots easily between different client voices, tones, and content types. I continue to be wowed by her work after the better part of a year, and the only reason I wouldn’t recommend Sian is so I could keep her to myself!
Sheena Muirden
Former Operations Lead at Bonsai Digital || Current Content Operations Lead at Matogen Digital
★★★★★
Sian and I worked together for various smaller projects and each time felt like a breeze and a joy. She’s not only INCREDIBLY knowledgeable in her craft and in her field, but she’s meticulous about everything from planning and prep, to project management and workflow. Her eye for detail in copy and communication means no stone gets left unturned, and she’s always so focused on being as objective and accurate as possible. It’s really refreshing to work with someone who’s simultaneously a wonderful human being with lots of empathy and EQ, and a genius writer. I was also always amazed at how well she adapted to any given challenge or ask, and how easily she switched gears and adapter her skills to the specific project needs. Anyone would be lucky to work with Sian.
Jomiro Eming
Brand + Graphic Designer || Author || Entrepreneur
